Search engines

Some experts are skeptical of introducing complexity to the results pages. “Advanced search almost never works,” says Jakob Nielsen, principal of the Norman Nielsen Group and co-author of the book Eyetracking Web Usability. “People don’t want to use a search engine. They want to get away from a search engine. That’s the reason the advertising works so well—the search engine is one site they want to get away from so they might go to an advertiser.” In other words, Google has thrived precisely because it hasn’t tried to envelop its users in a full-frills experience.

Zomaar een regeltje in een artikel over de net iets andere Googlepagina- indeling en de manier waarop mensen zoeken. Ook in de bibliotheek merk je dat mensen de “geavanceerd zoeken” pagina meestal niet kennen of willen gebruiken. Dus op naar de federated search, waar je je resultaten achteraf kunt verkleinen?

Citaat uit: How Google Got Its New Look – BusinessWeek.

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